Articles & Insights  

Hosted by Stephen Follows and Clare Sweeney (Keepace Consultancy), in our second Hospice Roundtable we focused on using social media to engage audiences and boost support for hospices.

Tribute funds, whilst usually set up without a charity’s involvement, offer a unique glimpse into what matters most to your supporters and the people they’re honouring. In this article, we’ll share how you could use information from tribute funds to forge lasting relationships with new in memory supporters.

Many climate action campaigns use fear, anger, and anxiety to encourage people to act, but could this negativity be leading to burnout rather than meaningful change? This article explores how shifting to narratives of hope and progress could be key in driving and sustaining effective climate action.

In this article, we chat to Jessie Coupe and Shifa Mehmet from Mind, and reflect on our recent partnership to create the ‘Finding Help’ video series. They take us through how the project got started, some challenges they faced, success metrics, the response to the final videos, and more.

In this edition of ‘Client Conversations’ we had a great chat with St Barnabas Hospice’s Ellie Carter about the journey the charity has been on over the last two years as they developed and implemented a strategy for legacy development, including staff engagement and legacy marketing.

We love working exclusively with charities. And we love a good pub quiz. This is why we’ve collated a list of fun facts and snippets of history all about UK charities. Learn about the oldest, the firsts in their field, the most famous and more.

For our latest offering in the ‘Stories Picked Apart’ blog series we’re wading neck deep into the phenomenon that is the ‘Surfer’ ad by Guinness. If you’ve seen it, you know. If you haven’t, you’re in for a treat! Let’s find out what makes this advert so very special.

In this edition of ‘Client Conversations’, Amnesty International‘s Emma Simpson dives into her experience of working with us on AIUK‘s legacy digital acquisition campaign. She talks through the highlights and challenges of the process, and shares her advice for those considering Adaptive Acquisition for their charity.

Tell us, what does your charity do? For this article, we've looked through thousands of charity overviews in an attempt to understand how charities describe their raison d'être: what they do, and why they do it. We share our thoughts on what works, what doesn’t, and five great examples from UK charities.

In this ‘Stories Picked Apart’ article, we’re taking a look at Ursula K. Le Guin’s brilliant short story about the almost Utopian city of Omelas, and those who choose to leave it behind. To this day, this tale continues to influence, inspire and create debate, and holds a mirror up to our own society and social contract.

With so many fantastic charities out there, how can you STAND OUT from the crowd? Well, the power lies in having a GREAT proposition. In this article, we share our tips for cutting through the noise and captivating potential donors, with examples of standout propositions in action.

Is it ‘Will’ or ‘will’? We've scoured through over 200 legacy guides and analysed the webpages of 400 UK charities in a geeky attempt to see where everyone stands on the matter. Whether you're Team Uppercase, Team Lowercase, or somewhere in between, this article is for you.

This is the start of our brand new blog series: ‘Stories Picked Apart’, where we dive into some of our favourite stories, dissect them a little and figure out what it is that makes them so great! To kick-off the series, we’ve chosen this perfectly absurd little novella, which is still finding its way into pop culture more than 100 years after it was written.

We've recently embraced some changes here at Catsnake and we'd love to tell you about it! We've shed our old image and are excited for our new branding to take flight! Read on to find out how and why we've refreshed our look.

The RSPB’s Vicki O’Hare and our co-founder Stephen Follows discuss the experience of Catsnake: The Story Agency creating the RSPB’s first ever legacy TV advert. From her hopes for what a TV advert could do for RSPB legacy to how Catsnake won and delivered the work, they look back on a cherished collaboration.

What is a legacy proposition? And why is it vital to legacy fundraising? Read on to find out, and learn what makes a powerful proposition that will unify and uplift your legacy campaigns and stewardship.

Learn about our Adaptive Acquisition approach, the digital breakthrough and methodology that lead to our innovative campaign with WWF-UK, and a win at The Drum Awards for Social Purpose in 2021.

Ed Dark, CEO and Catsnake co-founder shares how his teenage fascination with Shakespeare's Macbeth ignited a lifelong passion for storytelling, and how an unexpected opportunity to work with the legendary actor Sir Ian McKellen was a remarkable 'full-circle moment' for him.