Our Approach

Rich earned his storytelling stripes in advertising, academia and the non-profit sector.

He loves nothing more than writing, thinking and telling tales. Over the last 25 years, this has led him to roles leading creative agencies and charity marketing departments, and researching and lecturing at Cambridge University and King’s College London. He now runs his own consultancy, Storytelling For Social Good, which provides strategy, writing and training support for charities and purpose-led brands.

As a trusted Catsnake collaborator, Rich works closely with the team on projects involving training, brand storytelling, proposition development, creative strategy and copywriting.

Rich is proud to be a storyteller with a cause because:

“Well told stories win people’s hearts, change people’s minds and write the histories and futures of our societies. Stories are all powerful, and it’s a privilege to help Catsnake’s amazing clients use that power for good.” 

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Rebecca earned her storytelling stripes in the charity sector, leading creative strategy and content for purpose-driven fundraising campaigns at UNICEF across global markets.

Before joining Catsnake, Rebeca spent over seven years crafting multi-channel marketing campaigns and strategies - from large-scale humanitarian emergencies to the charity football event; Soccer Aid for UNICEF to Arsenal Women; championing women in football in digital-first content.

A passionate advocate for people-centred storytelling, Rebecca ensures every story brings peoples voices to the centre. As a Creative Strategist, Rebecca is deeply research-driven - diving into briefs, audience data, and competitor landscapes to build robust strategies driven by insight.

Rebecca is proud to be a storyteller with a cause because:

“I love working with so many incredible causes and the opportunity to drive meaningful action. For me, powerful storytelling starts with genuine passion - for the mission, the audience, and the world they live in.”

Deniz earned her storytelling stripes in academia.

After completing a degree in Maths and Philosophy, Deniz joined Catsnake part-time whilst pursuing further studies. She previously spent a year as an administration assistant at a leading sixth form, where she sharpened her ability to manage office spaces and ensure efficiency in every environment she works in.

As Office Administrator, Deniz provides administrative support across all Catsnake projects, so the team can focus on creating impactful stories. She’s responsible for managing calendars, resolving IT issues and handling data, all to ensure the smooth day-to-day running of the office.

Deniz is proud to be a storyteller with a cause because:

“Working with creative people who make a positive impact on the world is incredibly inspiring. I love knowing that I play a part in supporting a team that’s dedicated to making a real difference.”

Kitty earned her storytelling stripes at a creative design agency.

After completing her degree in English Literature, she gained experience as both a project manager and creative, working on projects ranging from campaigns, to retail design, to branding and social media management. Here, she discovered her keen eye for words that make an impact.

As Creative Copywriter at Catsnake, Kitty plays a key role in crafting compelling copy, digging into the detail of tone of voice, as well as thinking big when it comes to campaign concepts.

Kitty is proud to be a storyteller with a cause because:

“Words can be incredibly powerful. It’s so motivating to be doing what I love as a copywriter, knowing that our work is inspiring positive change in the world.”

Vishal earned his storytelling stripes in digital and advertising campaigns.

As a specialist in social brand growth and advertising, Vishal is passionate about getting the best results for digital campaigns, by using a myriad of techniques he‘s learned over the past 11 years working with global brands and charities. There's nothing he enjoys more than slashing CPLs, and beating industry benchmarks or KPIs.

At Catsnake, Vishal has managed all the social media and Adaptive Acquisition campaigns we‘ve run, and is fantastic at breaking down the data and sharing campaign insights.

Vishal is proud to be a storyteller with a cause because:

"Making small changes to how a campaign is released can have a huge impact, and knowing that this can help the world to be a better place gives me purpose and drive to give our clients the best possible results".

Francesca earned her storytelling stripes in legacy fundraising.

Before joining Catsnake, Francesca worked in fundraising for over five years, where she developed a passion for tapping into the stories that create emotional connection and inspire action.

As a Creative Project Manager, she aligns schedules, tracks budgets and keeps the project wheels spinning, while endeavouring to build great relationships along the way.

Francesca is proud to be a storyteller with a cause because:

“Every project that comes through the door at Catsnake is a project with purpose. I’m so proud to play even a small part in creating a better world.”

Rowena earned her storytelling stripes in production companies and creative agencies.

Rowena has always been driven by creative work’s ability to inspire change. She has spent many years working with charities and NGOs, and loves the challenge of translating complex and nuanced issues into bold and impactful campaigns. Rowena is also a passionate documentary maker, with a particular interest in stories that explore identity, and political and social issues. As Catsnake’s Creative Director, she ensures that all our creative work resonates with its audience, with a keen eye on craft, story and emotion.

Rowena is proud to be a storyteller with a cause because:

“Nothing makes me more hopeful for the future than working with clients who all know they can make the world a better place.”

Kris earned his storytelling stripes in accounting.

Even numbers tell a story – and Kris’s stories are written in statements and invoices. Working in accounting his whole career, Kris has always had an interest in creative charity work because he loves to pay it forward. Outside Catsnake, he serves as trustee for two charities in the creative sector, Open Door and Iris Theatre, plus several other entertainment clients.

As CFO, Kris oversees the financial health of the company, monitoring all business activity and serving as our resident tax expert.

Kris is proud to be a storyteller with a cause because:

“It is great to know the work we do is making the world better. I am passionate about equality and anything we can do to address that means a great deal.”

Jo earned her storytelling stripes in multiple languages.

Where the client meets the creative is Jo’s happy place - in any language. Fluent in French, Italian, and Dutch, she’s travelled the world seeking adventure and making friends everywhere she goes. Jo worked in Amsterdam as a Strategic Planner for advertising, communications, and non-profit agencies, bringing people together and helping them find their voice.

As Creative Project Manager, she manages multidisciplinary teams to deliver projects on budget and on brief, sharing her sense of humour and clarity with clients and colleagues alike.

Jo is proud to be a storyteller with a cause because:

“A brand is more than a logo. Stories are at the heart of everything. It's what people connect to, and it's nice to know what we do makes a difference."

Sarah earned her storytelling stripes in children’s television.

Before joining Catsnake, Sarah was Head of Production at 2 Sides TV. Her experience managing projects through from first creative idea to final broadcast makes her the ideal person to hold a bird’s eye view and keep every project under her wing. Thankfully, she has worked with wildlife, puppets, green screens and – the hardest of them all – humans, so she’s perfect at facilitating our diverse teams to work together seamlessly and produce the highest quality projects.

As Managing Director, Sarah oversees all aspects of Catsnake’s day-to-day operations, from organising resources through diaries and budgets, to maintaining relationships with our clients, and making key decisions for the entire team.

Sarah is proud to be a storyteller with a cause because:

“Every project is totally different, but they all require the same care and precision, and importantly - they all matter".

Shenley earned her storytelling stripes in teaching.

Nurturing connections is Shenley’s favourite subject. Prior to joining Catsnake, she taught in both primary and secondary schools before embracing various development roles in the third sector, including with JustGiving and Pilotlight. She is all about growing relationships, both at work and while volunteering - from building a soup kitchen to running marathons for charity.

As Head of Client Services, Shenley is the first point of contact for all new business. She facilitates proposals, pitches and presentations to showcase our services, and convenes regular events like the Legacy Roundtable.

Shenley is proud to be a storyteller with a cause because:

“I get to witness the impact of our collaboration with inspiring charities and the work that they do. Who wouldn’t be proud?”

Stephen earned his storytelling stripes in writing and producing.

Sharing his knowledge - as a screenwriter, producer, and film industry researcher - has guided Stephen’s career, whether he’s writing for international publications, teaching at various film schools, or pursuing innovation in third sector storytelling. He has written scripts for Radio 4, puns for The Sun, workshops for storytellers and lectures for film producers. He has also shot people in love, in the air, on the beach and on fire (although not at the same time).

At Catsnake, he is driven by a desire to understand what works and what doesn’t, constantly evolving his expertise in how to use storytelling to create positive impact.

Stephen is proud to be a storyteller with a cause because:

“I have seen how much people can do to change the world when they are unified behind the same story. I want to help find and craft the next set of narratives which make a difference.”

Ed earned his storytelling stripes in directing and visual effects.

As both a CEO and a film director, Ed is driven by vision. Before founding Catsnake, he brought the magic to movies. In the visual effects department for Harry Potter, and as the director of his own international award-winning short films, Ed honed his imagination and leadership.

Now he focuses his creative eye on our film sets and his mission for the company, overseeing business strategy and guiding the team to achieve our desired outcomes.  

Ed is proud to be a storyteller with a cause because:

"I feel immensely lucky (and privileged) to be able to use my creativity to make a positive impact on the world. It's an amazing feeling to know that our work is contributing to something bigger than ourselves."