Our Approach

Kim earned her storytelling stripes in operations, across the charity and insights sectors.

For nearly 20 years, Kim has built the operational and cultural foundations that let ambitious creative and purpose-led organisations scale without losing their special sauce. Her experience spans managing global ethnography projects, including filming farmers in rural Russia, to building performance management frameworks that help teams thrive.

As Managing Director, Kim oversees all aspects of Catsnake's day-to-day operations, from building the systems and processes that keep projects on track to making sure the team has the support they need to deliver beautiful work.

Kim is proud to be a storyteller with a cause because:

"I love working with people who are genuinely excited about the impact they're having, as well as finding creative ways to bring stories to life."

Lily is a creative and strategic designer with experience across in-house and freelance roles spanning the education, music and charity sectors. With a particular interest in collaborative, purpose-led and user-centred design, she believes storytelling is a vital part of the creative process.

Before joining Catsnake, Lily spent the past 5 years as part of the in-house Creative team at University of the Arts London (UAL) working across campaigns, design systems and brand-led assets for digital and print. Lily is proud to be a storyteller with a cause because:

"Designing with social purpose in mind has always been so important to me, and I believe that stories combined with visual design are the key to the success of any creative output."

Naomi earned her storytelling stripes in studio and project management.

With over nine years’ experience in the creative industry, Naomi knows how to keep a busy agency moving. She brings structure, clarity and care to the creative process, making sure teams have the right time, tools and support to do their best work.

At Catsnake, Naomi oversees agency workflow and resourcing across projects. With a sharp eye for detail and a love of thoughtful ways of working, she helps protect the team’s time and energy, keeping projects running smoothly from brief to delivery.

Outside of Catsnake, Naomi can usually be found running or cycling with her dog, exploring the latest Steam and Nintendo releases, visiting galleries and exhibitions, or DJing whenever there’s a party that needs a good soundtrack.

Naomi is proud to be a storyteller with a cause because:

"For me, storytelling isn’t about creativity alone. It’s about being part of a like-minded collective whose values align with mine, helping me communicate in ways I can relate back to the world - and make even the smallest impact. That’s why I’m here."

Jake earned his storytelling stripes through his work in campaigns, advocacy, and constituent services, where he was responsible for elevating real people’s experiences to drive awareness and action.

Throughout his career, across public service and client-facing roles, he has been driven by a passion for helping others tell their stories, particularly in areas such as human welfare, preventive health, substance abuse, public safety, and organizations that serve those in need.

Jake serves as the Manager of U.S. Business Development at Catsnake, where he supports both the London and U.S.-based teams while helping to grow the firm’s presence in the U.S. market. He joined Catsnake because of his belief in the power of storytelling to advance the missions of organizations dedicated to helping others.

In his previous roles in constituent affairs, Jake worked with countless individuals seeking support across a wide range of issues. He played a key role in translating their experiences into compelling narratives and connecting them with the agencies and services best equipped to meet their needs, often at times when they had nowhere else to turn.

“I’ve always believed that the most powerful stories are the ones that give a voice to people who need to be heard. At Catsnake, I’m proud to help organizations bring those stories forward in a way that connects, inspires, and drives real impact for the communities they serve.”

Lee earned his storytelling stripes advocating public funding for charities and third sector organisations.

Over his 25 years of work, he and his firm have secured more than $1 billion for human services, arts & culture, environmental,and economic development initiatives in the United Kingdom, Europe, and the United States.

Lee is Chairman of Catsnake, directly supporting the team in London and developing the U.S. market for Catsnake. He invested in Catsnake because he believes in the power of storytelling. As an advocate for a quarter century, he has used stories to secure public funding for public good. He brings this successful history to Catsnake where he will help the team find new client opportunities to develop stories that open hearts, minds, and wallets.

“After 25 years advocating public funding for charities and third sector organisations, I am honored to be part of an agency that uses its creative talent to help these organisations secure funding from private sources. I want to help Catsnake find innovative ways to use storytelling to help people in the United Kingdom, Europe, and United States.”

Isobel earned her storytelling stripes in creative agencies — after an unconventional start as a telephone fundraiser gave her a crash course in people, persuasion, and the art of not taking the dial tone personally.

Over the past 15 years, she has helped charities and purpose-led brands tell stories in more creative, inclusive and inspiring ways. Her work spans brand positioning and development, big campaign ideas, and the craft that brings them to life. She has worked across every kind of fundraising, from proposition development to large-scale broadcast campaigns.

At Catsnake, Isobel supports Rowena in shaping the creative direction of the studio’s work, helping ensure its storytelling is as truthful as it is brave.

Isobel is proud to be a storyteller with a cause because:

“Life needs stories, and stories need life. The best stories don’t stage-manage feelings. They trust people with the truth.”

Bridget earned her storytelling stripes studying Editorial Photography at the University of Brighton, before spending 17 years guiding creative projects across content production, campaigns, and community-led initiatives. She now plays a key role in keeping Catsnake projects moving with clarity, care, and plenty of heart.

At Catsnake, Bridget brings a calm, collaborative presence and an eye for detail that helps the creative process flow. She makes space for our creative teams to do their best work, ensuring each project lands with warmth and real impact.

Bridget is proud to be a storyteller with a cause because:

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“My passion lies in producing narratives that spark real change and move people to take action. Working with charities is a total joy, and I love being at the heart of projects where the magic truly happens.”

Sienna earned her storytelling stripes through academia and experience in production.

Sienna joined Catsnake after completing an MA in Creative and Cultural Industries. During her undergraduate years, she serves as President of a student-led production facility and later as an administration assistant at a US-based production company. These roles sharpened her ability to manage production and office spaces and ensure efficiency in every environment she works in.

As Office Administrator, Sienna provides administrative support across all Catsnake projects, so the team can focus on creating impactful stories. She’s responsible for managing calendars, resolving IT issues and handling data, all to ensure the smooth day-to-day running of the office.

Sienna is proud to be a storyteller with a cause because:

“I value bringing others' stories and ideas to life. Being in an environment where creative people share that passion is something I deeply strive for. I feel incredibly grateful to support a team that elevates voices and shifts beliefs in the world that we live in."

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Rich earned his storytelling stripes in advertising, academia and the non-profit sector.

He loves nothing more than writing, thinking and telling tales. Over the last 25 years, this has led him to roles leading creative agencies and charity marketing departments, and researching and lecturing at Cambridge University and King’s College London. He now runs his own consultancy, Storytelling For Social Good, which provides strategy, writing and training support for charities and purpose-led brands.

As a trusted Catsnake collaborator, Rich works closely with the team on projects involving training, brand storytelling, proposition development, creative strategy and copywriting.

Rich is proud to be a storyteller with a cause because:

“Well told stories win people’s hearts, change people’s minds and write the histories and futures of our societies. Stories are all powerful, and it’s a privilege to help Catsnake’s amazing clients use that power for good.” 

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Kitty earned her storytelling stripes at a creative design agency.

After completing her degree in English Literature, she gained experience as both a project manager and creative, working on projects ranging from campaigns, to retail design, to branding and social media management. Here, she discovered her keen eye for words that make an impact.

As Creative Copywriter at Catsnake, Kitty plays a key role in crafting compelling copy, digging into the detail of tone of voice, as well as thinking big when it comes to campaign concepts.

Kitty is proud to be a storyteller with a cause because:

“Words can be incredibly powerful. It’s so motivating to be doing what I love as a copywriter, knowing that our work is inspiring positive change in the world.”

Vishal earned his storytelling stripes in digital and advertising campaigns.

As a specialist in social brand growth and advertising, Vishal is passionate about getting the best results for digital campaigns, by using a myriad of techniques he‘s learned over the past 11 years working with global brands and charities. There's nothing he enjoys more than slashing CPLs, and beating industry benchmarks or KPIs.

At Catsnake, Vishal has managed all the social media and Adaptive Acquisition campaigns we‘ve run, and is fantastic at breaking down the data and sharing campaign insights.

Vishal is proud to be a storyteller with a cause because:

"Making small changes to how a campaign is released can have a huge impact, and knowing that this can help the world to be a better place gives me purpose and drive to give our clients the best possible results".

Rowena earned her storytelling stripes in production companies and creative agencies.

Rowena has always been driven by creative work’s ability to inspire change. She has spent many years working with charities and NGOs, and loves the challenge of translating complex and nuanced issues into bold and impactful campaigns. Rowena is also a passionate documentary maker, with a particular interest in stories that explore identity, and political and social issues. As Catsnake’s Creative Director, she ensures that all our creative work resonates with its audience, with a keen eye on craft, story and emotion.

Rowena is proud to be a storyteller with a cause because:

“Nothing makes me more hopeful for the future than working with clients who all know they can make the world a better place.”

Kris earned his storytelling stripes in accounting.

Even numbers tell a story – and Kris’s stories are written in statements and invoices. Working in accounting his whole career, Kris has always had an interest in creative charity work because he loves to pay it forward. Outside Catsnake, he serves as trustee for two charities in the creative sector, Open Door and Iris Theatre, plus several other entertainment clients.

As CFO, Kris oversees the financial health of the company, monitoring all business activity and serving as our resident tax expert.

Kris is proud to be a storyteller with a cause because:

“It is great to know the work we do is making the world better. I am passionate about equality and anything we can do to address that means a great deal.”

Jo earned her storytelling stripes in multiple languages.

Where the client meets the creative is Jo’s happy place - in any language. Fluent in French, Italian, and Dutch, she’s travelled the world seeking adventure and making friends everywhere she goes. Jo worked in Amsterdam as a Strategic Planner for advertising, communications, and non-profit agencies, bringing people together and helping them find their voice.

As Creative Project Manager, she manages multidisciplinary teams to deliver projects on budget and on brief, sharing her sense of humour and clarity with clients and colleagues alike.

Jo is proud to be a storyteller with a cause because:

“A brand is more than a logo. Stories are at the heart of everything. It's what people connect to, and it's nice to know what we do makes a difference."

Sarah earned her storytelling stripes in children’s television.

Before joining Catsnake, Sarah was Head of Production at 2 Sides TV. Her experience managing projects through from first creative idea to final broadcast makes her the ideal person to hold a bird’s eye view and keep every project under her wing. Thankfully, she has worked with wildlife, puppets, green screens and – the hardest of them all – humans, so she’s perfect at facilitating our diverse teams to work together seamlessly and produce the highest quality projects.

As Client Services Director, Sarah oversees all aspects of Catsnake’s day-to-day operations, from organising resources through diaries and budgets, to maintaining relationships with our clients, and making key decisions for the entire team.

Sarah is proud to be a storyteller with a cause because:

“Every project is totally different, but they all require the same care and precision, and importantly - they all matter".

Stephen earned his storytelling stripes in writing and producing.

Sharing his knowledge - as a screenwriter, producer, and film industry researcher - has guided Stephen’s career, whether he’s writing for international publications, teaching at various film schools, or pursuing innovation in third sector storytelling. He has written scripts for Radio 4, puns for The Sun, workshops for storytellers and lectures for film producers. He has also shot people in love, in the air, on the beach and on fire (although not at the same time).

At Catsnake, he is driven by a desire to understand what works and what doesn’t, constantly evolving his expertise in how to use storytelling to create positive impact.

Stephen is proud to be a storyteller with a cause because:

“I have seen how much people can do to change the world when they are unified behind the same story. I want to help find and craft the next set of narratives which make a difference.”

Ed earned his storytelling stripes in directing and visual effects.

As both a CEO and a film director, Ed is driven by vision. Before founding Catsnake, he brought the magic to movies. In the visual effects department for Harry Potter, and as the director of his own international award-winning short films, Ed honed his imagination and leadership.

Now he focuses his creative eye on our film sets and his mission for the company, overseeing business strategy and guiding the team to achieve our desired outcomes.  

Ed is proud to be a storyteller with a cause because:

"I feel immensely lucky (and privileged) to be able to use my creativity to make a positive impact on the world. It's an amazing feeling to know that our work is contributing to something bigger than ourselves."