Case Studies

Unicef logo

We’ve been the primary agency for UNICEF UK’s sector leading Gifts in Wills Team since 2017, helping to design both their legacy strategy and multiple public-facing campaigns.

We’ve created two TV adverts together, provided strategic consulting, messaging toolkits and R&D support, as well as developing UNICEF’s Legacy Proposition.


The RSPB approached us in 2019, looking for a way to simultaneously attract new legacy leads and gain a deeper understanding of their legacy audience. Never afraid of a challenge, we developed Adaptive Acquisition to answer this call.

We then used the insights gathered through this hugely successful campaign, to provide a firm evidence-base for the redevelopment of the RSPB Legacy Proposition and stewardship strategy pipelines. 

​​Our long-term partnership has culminated this year with the development of a Legacy TV Advert, with Aardman Animation and oscar-winning actor Jim Broadbent. See the RSPB’s first ever TV Advert here.

Our work with WWF-UK’s Legacy Team began in 2019, when we were tasked with developing their new Legacy Proposition. Following the success of this project, we worked closely with the team to develop their new five-year legacy strategy, covering acquisition, conversion and stewardship.

Most recently, we have completed the first phase of this strategy, delivering thousands of low-cost legacy leads and insights into WWF’s legacy audience using our Adaptive Acquisition approach.

Unicef logo

“Working with Catsnake has been an immensely enjoyable and collaborative experience. They are industry leaders in creating engaging and thought-provoking tv ads. The ad was developed completely in lockdown and it is a true reflection of Catsnake’s work that we were able to produce a brilliant piece of work in the end!  It’s always a pleasure to work with the talented Catsnake team who also happen to have a great sense of humour!”

Madhu Parthasarathi, Digital Campaign Manager, Legacies

We are leading innovators in the legacy communications sector, providing a wide variety of services from early-stage research, right through to the creation of public-facing assets. Our work has included:

1_Understanding_the_audience_100419Understanding the audience.

Via qualitative focus groups, quantitative online surveys, live A/B tests on social channels and a meta-analysis of existing research.

2_Building_the_proposition_100419Building the proposition.

We create new Gifts in Wills brand propositions that define a client’s work for years to come.

3_Identifying_powerful_narratives_100419Identifying powerful narratives.

We identify and test possible narrative approaches based on academic, industry and internal research.

Creating campaign assets.

We create television commercials, online videos and imagery for national Gifts in Wills campaigns.