Following their 2020 rebrand, Guide Dogs needed something big. A TV adthat would inspire gifts in Wills, showcasing the far-reaching impact oftheir work while centring real lived experience.In our film, Where Will Your Gift Lead, their iconic guide dog takes centrestage. Viewers are encouraged to confront the everyday moments sightedpeople might take for granted, highlighting just how life-changing guidedogs are for those who need them
The film has been a huge success for Guide Dogs. Since it went live in May2023, the organisation has had over 2,000 Gifts in Wills Guide requests.
As Karen Green, Legacy Campaign Officer says: “It’s been a pleasureworking with Catsnake to produce our beautiful new Legacy DRTV advert‘Where will your gift lead?’. Working in partnership with the creative teamfrom concept through to final edit and seeing how the advert developedthrough the creative stages, has been a fantastic and insightfulexperience. The end result of the creative has surpassed our expectations,which were already high!”
