Lead The Way Campaign

Dogs Trust's first capital campaign. The target: multimillion-pound gifts to transform dog welfare. The challenge: how do you appeal to wealthy philanthropists while staying true to this beautifully warm brand? 

We got ahead of the exclusivity curve that major donors expect. 'Lead The Way' balances emotional storytelling with sophisticated visual design, giving gravitas and heart in equal measure. We built the full campaign identity and carried out a bespoke photoshoot (six dog models, outside, on a rainy February day – a proper commitment to the craft). 

The work opened the door to multimillion-pound philanthropy while keeping Dogs Trust's warmth intact. As Lucy, their Capital Campaigns manager put it, “Catsnake delivered exactly the premium, sophisticated look and feel we needed to appeal to a high-value audience. I really valued their willingness to always be at the end of the phone and turn things around at short notice, and their ability to make the process fun. We are delighted with the materials they produced for us and we would love to work with them again in the future.”