As well as being pleasingly alliterative, Catsnake’s creative consultancy helps charities to conquer complicated challenges. This includes:
- Guided development
- A hybrid between our creative development work (i.e. providing finished assets) and our training activity (i.e. lectures and/or workshops). The process allows for the development of creative ideas by the client in-house, with Catsnake playing an advisory role.
- Storytelling perspective
- We can be on-hand to advise on plans, work and strategies from a storytelling perspective. This works especially well when Catsnake joins an internal team or committee, because the debate is as valuable as the final outcome.
- Identifying stories
- Some organisations have the talent, resources and desire to tell better stories, but need support in identifying which stories to focus on. We can help by auditing the possibilities and providing advice on using them.
- Structured brainstorming
- We coach teams in the brainstorming techniques and systems we have developed to generate our award-winning creative work.
“After already establishing a wonderful working relationship through our Gifts-In-Wills team, we asked Catsnake to come in as strategic communications consultants to work on our overall Brand Review at Unicef. The results were fantastic! Our two teams gelled really well together. Catsnake are intelligent, smart and were an integral part of the process. We are delighted with where we have ended up and are equally happy with the work Catsnake did with us.”
Cathy Druce – Head of Strategic Communications and Brand
The Frameworks Institute
Background: The Frameworks Institute conducts large, in-depth academic studies into how key social issues are discussed in the media and by third sector bodies. They test and recommend strategies that change hearts and minds.
Our work: Catsnake works with the Institute to brainstorm different expressions of their recommendations. These are used to illustrate and apply their recommendations in practical and creative ways.
Background: Corfe Castle is a beautiful castle built over 1,000 years ago, but largely destroyed after the English Civil War. This means that despite its long history, it can be challenging to identify and tell the kinds of stories visitors expect from a National Trust property.
Our work: We worked with the property’s volunteers and staff to provide an overall narrative structure to the stories associated with the building, aiding both comprehension and recall. We also wrote and recorded first-person audio stories which are available via sound boxes throughout the site.
Background: Unicef UK were conducting a brand refresh and wanted the process to include a storytelling perspective.
Our work: Catsnake staff joined the internal committee leading the refresh, attending regular on-site meetings and providing advice. The new brand direction was launched in late-summer 2019.