‘Two Words' & ‘Britain Cares' Campaign

We were asked to run a campaign with a hero video to show MPs in marginal constituencies that the public cares about people with disabilities. The aim was to prevent expected cuts to social care funding.

Later that year, after the campaign, not only did the government not make the expected funding cuts to social care for people with disabilities, but they also allocated an additional £2 billion towards it.

We developed the ‘Britain Cares’ campaign, asking the public to share a photo on our custom-built user-generated content platform. Due to an unexpected change in the government’s schedule, the main film had to be created in under two weeks, including negotiating and recording a voiceover by Stephen Fry.