Legacy DRTV Campaign

RNIB

TV Adverts & Videos

Legacy

The Work

By 2050, the number of people with sight loss in the UK will double. RNIB needed a new DRTV campaign that created urgency while staying uplifting – and worked across TV and radio formats.

We created TV and radio ads that put lived experience front and centre. Blind and partially sighted people shaped every stage: scripting, storyboarding, and directing. The creative direction was led by these conversations, and the clear feelings that united everyone we spoke to: a desire for freedom, independence and a life not held back by sight loss. Their stories were voiced by Dame Judi Dench who is also living with sight loss.

The Impact

Our ad is a moving celebration of independence and identity, showing how a gift in a Will can help build a future where sight loss never limits anyone’s life.

The campaign is still running, but early performance shows it’s firmly on track to meet its targets.

The results

Helen Smith

Head of Supporter Engagement

RNIB

"Once I convinced myself and the charity that a new advert was needed there was no question about which agency we would like to use. After their work on our Adaptive Acquisition campaign and telemarketing script upgrades Catsnake were, for me, the natural choice.

Because of their commitment and dedication, it felt like Catsnake were already part of the team – their patience and willingness to work with us around budgets and timelines were amazing and helped bring the project to a very successful conclusion.

I would say that what I feel about Catsnake is that they are not just an agency – they are a partner – they care deeply about delivering a fantastic product and they are honest from start to finish."

The Work

The Impact

The results

Helen Smith

More work like this