‘Leaving the Forces'
Royal British Legion
TV Adverts & Videos
Summary
An awareness film for young ex-service personnel, to let them know that Royal British Legion are there to help them with the challenges of transitioning to civilian life. To date, the film has over 120k views online.
Creative
We created this film to engage younger serving and ex-serving personnel, and their families, showing that Royal British Legion understands their culture and life challenges, and will provide support whenever it’s needed.
The film needed to drive a greater understanding of the scope and relevance of RBL’s work amongst the general public and beneficiaries, raise awareness amongst a younger, more diverse audience, and make the Legion more engaging, relevant and contemporary.
The results
120k+
views online
Royal British Legion