Gift a Lifeline Proposition

Every five minutes, someone in the UK has a stroke. With a refreshed brand and in a crowded legacy market, Stroke Association needed a new proposition that would cut through and inspire belief that gifts in Wills change what comes next for survivors.   

'Gift a lifeline' gives Stroke Association a clear proposition rooted in what supporters value most: hope, connection and the belief that no one should face stroke recovery alone. It shows how gifts left in Wills fund life-changing support, vital research and better care.

Our proposition speaks directly to the emotional heart of supporters while reflecting the full breadth of the charity’s work, from bedside to breakthrough.   

As Annie Attwood, Legacy Engagement Manager at Stroke Association puts it "This project absolutely delivered. What stood out was the innovative approach and how clearly Catsnake’s approach was rooted in research – stakeholders could see it wasn’t something invented because it ‘sounded nice’, but built on genuine insight. We’ve been through legacy proposition projects before, but this one felt very different – in the best way.”

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