‘One Million Clicks'

With the aim of acquiring 10,000 new signatures for Four Paws’ European-wide petition to end to cruel cage farming practices in the EU, we created a hero film (including over 50 different versions), as well as social media images, in four different languages.

Using a soaring montage and composed music we were able to rally individuals into passionately supporting the cause. The film and campaign successfully encouraged over 1 million people to sign an ECI petition, forcing the European Commission to respond.