Philanthropy Acquisition Strategy - 2030 Circle

WWF-UK

Strategy and Stewardship

Literature

Philanthropy

Summary

After enjoying a string of successful collaborations with various WWF departments, we worked with the Philanthropy team to create an eye-catching membership brochure, and supporter journey designed to astonish and captivate members of their 2030 Circle giving club.

Creative

The chosen creative strategy for the membership pack 'The Bigger Picture', centred on embracing the collective journey donors would embark upon over the next decade.

The pack we designed included a 2030 Circle Roadmap, which showed members how they could contribute to halting the deterioration of the natural world by 2030. Other materials highlighted the exclusive experiences and events that accompany Circle membership, making it all the more enticing.

The results

By 2023, its third year, the WWF 2030 Circle had exceeded both its total member and total revenue targets.

Katy Nicholson-Lord

Philanthropy Manager

WWF-UK

“We recently partnered with Catsnake to further develop our philanthropy-led donor club. The project was multifaceted and included developing a new membership pack, updating our retention models and re-developing our acquisition strategy. Catsnake’s project management skills were second to none and their collaborative approach and attention to detail, particularly in the philanthropy space, was hugely valuable. We have been delighted with the results of the project and we know that Catsnake’s expertise has further secured the ambitious growth that our giving club is aspiring to.”

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