UNICEF TV Advert – ‘Generations’
We have loved working with Catsnake this year on our new Gifts in Wills TV advert. Their attention to detail and level of research done before responding to the brief was impressive and creatively, they brought something new to the table! Ed, Stephen and the team are enthusiastic and innovative, whilst remaining true to the brand in their delivery. The whole process has felt like a seamless collaboration and we wouldn’t hesitate to work with them again.Nathalie Ormrod - Digital Campaign Manager - Gifts in Wills at UNICEF UK
Targeting Baby Boomers, UNICEF asked Catsnake to develop a new creative concept which fitted in with their original ‘We Are The Generation’ proposition, taking into account learnings from the previous campaign phases.This was a multi-platform campaign that required multiple digital assets.
We created a story-based TV advert, with multiple supporting digital assets (shorter videos, photography and cinemagraphs), that were all launched in July 2017. The TV advert is currently running on UK TV, but the initial results are very good. So far UNICEF have experienced a +14% higher CTR than planned, +203% higher impression to conversion rate vs. target, -46% lower CPA for both guide and timeline downloads vs. forecast, -52% lower CPA for both guide and timeline downloads vs. previous creatives and over 500% higher monthly leads vs. original Unicef targets to name just a few. More results to be updated when the campaign comes to an end.