The secrets of food marketing
“With much enthusiasm, creativity and relentless hard work, Catsnake gave us ‘The Secrets of Food Marketing’, a film that has attracted an amazing 8.4 million views – and counting! Catsnake are an agency who definitely promise a lot and still blow your expectations to smithereens (in a good way)”Sophie Baden, Direct Marketing Co-ordinator at Compassion in World Farming
Having previously used shocking factory farming footage to cause outrage, CiWF wanted a creative approach that would be watched and shared by everyone, not just their existing supporters.
3,810 YouTube comments, the vast majority of which are references to the ethics of meat and modern farming practices.
Voted as Upworthy’s most “eye-popping post” of the year. A high proportion of the comments on the film on social media see people debating the ethics of farming methods – a key requirement of the original brief.