The secrets of food marketing
“With much enthusiasm, creativity and relentless hard work, Catsnake gave us ‘The Secrets of Food Marketing’, a film that has attracted an amazing 8.4 million views – and counting! Catsnake are an agency who definitely promise a lot and still blow your expectations to smithereens (in a good way)”Sophie Baden, Direct Marketing Co-ordinator at Compassion in World Farming
Having previously used shocking factory farming footage to cause outrage, CiWF wanted a creative approach that would be watched and shared by everyone, not just their existing supporters.
A high proportion of the comments on the film on social media see people debating the ethics of farming methods – a key requirement of the original brief.
The film was shared by multiple celebrities including Andie McDowell and Breaking Bad’s Aaron Paul . It also made Upworthy’s top ten videos of 2014 and was voted their most “eye-opening post” that year.
The Secrets of Food Marketing was inducted into the BFI Archive in 2014.