“Charles, the film made for us by Catsnake, has been a fantastic communications product. It is the most viewed film we’ve ever released, having been widely shared by our supporters and beyond. It’s reached around 1.6 million people online and we continue to show it at a wide range of meetings and events.”Caroline Abrahams, Age UK Charity Director
The brief asked us to engage the 40 per cent of people in the UK that are open to viewing human rights more positively. We were to make people care about the rights of older people without being sensationalist or shocking.
Age UK now use this film to begin many of their talks, meetings or conferences as a powerful expression of their overall message.