TV Adverts & Videos
Case Studies
“A Love Story in Milk”
Aim: A hero film for the client’s campaign to lobby the UK government on the topic of recycling.
Result: 1.3 million views, the film has won numerous industry awards, is used by the United Nations as a case study in powerful sustainability communications and taught in schools around the world.
“The Secrets of Food Marketing”
Aim: Encourage debate around the ethics of eating meat, without alienating farmers or meat eaters.
Result: Over 28 million views and over 25,000 comments springing directly from the film on YouTube and Facebook.
“Charles”
Aim: Highlight that poor treatment of older people in care homes is an abuse of their human rights.
Result: Over 500,000 views and Age UK’s most watched film to date.
“Charles, the film made for us by Catsnake, has been a fantastic communications product. It is the most viewed film we’ve ever released, having been widely shared by our supporters and beyond. It’s reached around 1.6 million people online and we continue to show it at a wide range of meetings and events.”
Caroline Abrahams, Age UK Charity Director
Catsnake’s founders are originally from a filmmaking background and video has always been a big part of what we do.
We’ve shot people in love, in the air, on the beach and on fire (although not all at the same time) and across the world from the Arctic Circle to the Circle Line.
We’ve collaborated with greats such as Sir Ian McKellen, Stephen Fry, Jim Broadbent, Lily James and Andrew Scott, and our films have racked up over 50 million views as well as broadcast across the nation on screens big and small.
But, don’t take our word for it, grab a cup of tea and have a watch…
UNICEF Generations
National TV advert for legacy giving. Has significantly increased CTR, decreased CPA and has been tweaked over the years in response to audience testing.
AGE UK
“Charles” exceeded 100,000 views in under a week and, to date, the film has over 518,000 views collectively over Youtube and Facebook.
Compassion in World Farming
Four films ranging from viral sensations to petitions to awareness raising. They have reached 29 million+ views and are CiWF’s most successful films to date.
National Trust
Internal training video produced for the National Trust featuring Sir Ian McKellen. The film has been shared by Elijah Wood and numerous storytelling experts.
RSPB
TV advert for the RSPB made in collaboration with Aardman Animation and voiced by the Oscar-winning actor Jim Broadbent.
Greenpeace
Beautiful stop-motion animation encouraging audiences to sign a petition to help protect our oceans.
Royal British Legion
An awareness film for young ex-service personnel to let them know that RBL are there to support them with the challenging transition into civilian life.
Friends of the Earth
Two films, 18+ Million views, winner of numerous industry awards including IVCA ‘Best Viral’, Vimeo ‘Staff Pick’, and promoted by the United Nations.
Twelve Months
Pro bono charity film, promoted by Stephen Fry.
Restorative Justice Council
Our Moving On film brought a human and personal approach to the complex issue of restorative justice and has been viewed over 145,000 times.
Mum and You
Series of videos with a Mum revealing the ethical and practical benefits of Mum&You’s products, whilst tackling the humorous realities of being a new mother.
Scope
Narration by Stephen Fry and part of Catsnake’s ‘Britain Cares’ multi-platform campaign for Scope that helped secure an extra £2 billion in funding from the Government for Social Care.
Emma Cannon
The amazing true stories of people starting a life together.
OCD Action
The stories of young people with OCD. Currently being used as an educational tool to help support other professionals and families.
FOUR PAWS
We created over 50 films across four languages, as well as social media images, successfully encouraging over 1 million people to sign an ECI petition.