Campaigns
Our campaign creation has covered funds, fish, and Fry (Stephen), asking the public to use their signatures, selfies and synapses for a variety of good causes.
- The whole process.
- Our campaign work can include the entire process from audience research, brand generation, creative development, asset production, to public broadcast, campaign management, and post-campaign reporting.
- Highly flexible and collaborative.
- Our research-based approach and creative philosophy mean that our campaign work is highly collaborative. Clients can have the level of control they desire over the direction and execution of the campaign.
- Online and offline.
- Our campaign work has included both online platforms (video, social and petitions) and offline (live events and in high street shops).
- International campaigns.
- We are often asked to ensure that our campaigns work across multiple countries and in numerous languages.
“They’re brilliant to work with. I feel they are true and trusted partners: we share the same goals, the same blood, sweat and tears, and are achieving amazingly together. Please DON’T hire them — so they are free to work with us on our next project.”
Joe Hall, National Campaigns Manager at Scope
Case Studies
“Britain Cares”
Aim: To show MPs in marginal constituencies that the public cares about people with disabilities, in an effort to prevent expected cuts to social care funding.
Result: We developed the “Britain Cares” campaign, asking the public to share a photo on our custom-built user-generated content platform. Due to an unexpected change in the government’s schedule, the main film had to be created in under two weeks, including negotiating and recording a voiceover by Stephen Fry. Later that year, not only did the government not cut funding for social care for people with disabilities as expected, but in fact allocated an additional £2 billion.
“Rethink Fish”
Aim: Raise awareness of fish sentience by “inspiring and intriguing the public” in a campaign which can flex across seven European countries.
Result: The ‘ReThink Fish’ (www.rethink.fish) campaign included a hero film, logo, brand guidelines and key messaging.
“Then What?”
Aim: To develop a brand, messaging and artwork for a campaign around what happens to patients after they leave hospital, previously referred to as the “unsafe discharge campaign” before our work.
Result: We created the entire campaign and branding in less than two weeks, under the banner of ‘Then W.h.a.t (What happens after treatment)?’