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Every great TV advert starts with a brief, but what makes a great brief? Find out in this short, sweet, 3 minute read, which lists everything you’d need to include to help us really to get know your charity, and come up with compelling TV ad creatives.
The RSPB’s Vicki O’Hare and our co-founder Stephen Follows discuss the experience of Catsnake: The Story Agency creating the RSPB’s first ever legacy TV advert. From her hopes for what a TV advert could do for RSPB legacy to how Catsnake won and delivered the work, they look back on a cherished collaboration.
What is a Legacy Proposition? And why is it vital to legacy fundraising? Read on to find out, and learn what makes a powerful proposition that will unify and uplift your legacy campaigns and stewardship.
By Edward Dark, CEO of Catsnake
By Edward Dark, CEO of Catsnake
By Edward Dark, CEO of Catsnake
By Edward Dark, CEO of Catsnake
Why working with Sir Ian McKellen was a “full circle moment” for me.
By Edward Dark, CEO of Catsnake