Head of Story Development
Before joining Catsnake, Jo worked with charities, brands and artists to tell their stories and engage audiences. From running charity and commercial marketing campaigns in the UK, to defining messaging strategy for grassroots charity action in France, honing the story and voice of NGOs in South Africa and putting a charity message centre stage in New York theatre; she has experienced the potential impact of language and narrative in many different settings.
At Catsnake, Jo collaborates on the creative development, writing and editing of our projects. Though her data-driven colleagues have given her a new obsession with lowering cost per lead, and making optimal content for digital charity campaigns, they are yet to convert her to their tea-loving ways