THIS VIDEO IS AN EXPERIMENT

“Working with Catsnake (over several projects – you can take that as a good sign in itself) is always equal parts thrilling and challenging. You never know what you’re gonna get! But you can rely on Ed and Stephen to tell an entirely different story to the one you thought you wanted whilst bringing your audience to the agreed destination on time, on budget, and en masse!”Dave Beynon - Head Of Digital at Compassion in World Farming

Compassion in world farming
Compassion in World Farming commissioned Catsnake to produce a video which would put pressure on people to sign the End The Cage Age petition.

As the campaign was nearing its conclusion, it was decided that a stronger ‘sell’ was required – directly confronting the audience with the consequences of their action or inaction.

Comprised of over 100 different online videos the video’s main objective was to make anyone who watched it feel uncomfortable enough that they HAD to sign the petition.

The film had over 101,000 views and a staggering 1 in 5 people who watched the video signed the petition.