CYCLING DIRECTIONS TO LOVE

“Catsnake is by far and away the best production company I’ve ever worked with. They’re a rare combination of creative and practical – they make breathtaking ideas work in real life. Their films succeed in going viral where so many fail because they make people care”Nicky Stocks, Head of Media, Sustrans

Sustrans logo
Google and Sustrans worked in partnership to bring cycling directions to the UK version of Google maps and wanted a film to mark the launch of the new service.

The principal audience were those who see cycling as a fun way of getting from A to B, not hardcore lycra-clad cyclists.

Winner of the ‘Best Viral’ at the 2012 IVCA Clarion awards and has had over 29,000 views.